Profile Target Audience

-Festival/gig attendees
-Readers of NME
-Listeners of RADIO 1, in particular Zane Lowe and XFM.
-Fashionable people
-Arty people
-Age 16+
-People that care about their subjects
-Attendees of college and university
-Portobello, Oxford Street, Brighton north Lane shoppers

-EXPERIENCERS
-STRIVERS
-TRENDIES
-INOVATERS
-REBELS
-COWBOYS

We would have a range between; B (Middle management/ administration/ professional), C1 (Supervisory /clerical/ junior management), C2 (Skilled manual) and D (Semi and unskilled manual).