Franky and her Media Posts: Task 1: In what ways do your media products use, develop or challenge forms and conventions of real media products?

1. Establishing shot of the band: This shot is used to introduce the band to the audience. Through this shot the style of the band, the atmosphere of the video and the location it is set in is shown. This shot is mainly about ‘the image’ what style the band is wearing and what they look like all together as a band. It also introduces the audience to our first location whish is a tattered room. All though it is a rather large room the wall paper is damp and ripped. We did this so it was in between the other two locations as in wealth. It separates the narrative from the performance elements.

2. Establishing shot of the second location: This shot is created for the narrative. It is one of the opening shots of the second location. Through this shot it is shown where this character is, which is in a grand house suggesting this character is wealthy. However this house is also empty suggesting he is very alone. This sequence is created to contrast the female character in the council estate. We used a snow machine to enhance the narrative to help put across his emotions being; cold and alone.

3. Specific casting: When casting for this music video we wanted to cast a good looking band to appeal to the female audience. We also wanted them to all look like they fitted together. We made sure that they were all in the same are range. The band create a specific image for the audience. We tried to choose a mature looking cast because it helps to create a sophistication. We want our audience to look up to them and believe they are experienced so it makes it seem as if what they are singing about is true.

4. Use of merging images to link: This shot we decided to use the blending layers tool. We used this tool to connect certain aspects of the video such as, the two characters, the characters and the performance elements. It was a good way to combine things we needed in one shot all together. We wanted the music video to not only have a narrative but also have a strong bulk of performance elements. This is so that our music video can relate to a larger target audience. As this music video is directed at teenagers of both sexes and it has a romantic narrative we wanted the male sex to be able to connect with it more.

5. Establishing shot of the third location: This is the establishing shot of the council estate (Goodwyns estate). This is a contrasting location to the second location of the grand house (Leith Hill Place). We are not representing the estate in a bad way but actually in a good way, because we are saying that you can have all the money in the world and still be alone because it is the people around you that make the difference. We were unable to use shots inside the estate but only exterior shots. However this was not an issue as we still put across the point we needed to. This is a technique used in professional music videos. Where they set the band in an urban location, this is so the audience are able to relate with them better.

6. Character and Narrative link: We again used the blending tool to create this shot to connect the two lead characters. We decided to use this method of merging to shots when we wanted to connect the two characters more obviously. It is also symbolic in the way that he is fading into her; she has got control over him. This tool backs up the narrative and makes it clear to are audience that they are connected. We also wanted it to add some romance to the shot in the way they are both walking in the same direction and they seem so close to each other but are actually so far apart from each other.